Target phasing out Amazon’s Kindle
By ANNE D’INNOCENZIO AP Retail Writer May 2, 2012 2:30PM
Kindle products will no longer be available at Target stores. Target Corp. announced Wednesday, May 2,2012 it's phasing out Amazon.com Inc.’s e-reader at its more than 1,700 stores and its website. File photo | AP
Updated: May 2, 2012 10:14PM
NEW YORK (AP) — Target Corp. says it’s phasing out Amazon.com Inc.’s e-reader Kindle at its more than 1,700 stores and its website.
Target spokeswoman Molly Snyder says the decision to stop selling Kindles this spring follows the chain’s evaluation of the prices and quality of its merchandise. The Minneapolis-based retailer started selling Kindles two years ago.
The move coincides with the discounter’s steps to create mini shops of Apple Inc. products in 25 of its stores this year.
Despite competition from cheaper tablet computers such as Amazon’s Kindle Fire, Apple’s iPad remains the most popular tablet. Apple Inc. has sold more than 55 million iPads since the tablet’s debut in 2010.